Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is the art and science of increasing the visibility of your website to Search Engines using targeted keywords and phrases that are relevant to your business. As customers are becoming more and more search driven, it is more important than ever for websites to be optimised to capture this opportunity.

Changing Search Engine Trends

Search Engines such as Google are continually evolving their search algorithm in order to return the most relevant results. These can literally change overnight. Therefore, those businesses who rely heavily on their search rankings must continually improve their SEO efforts to keep up with changing trends. Many businesses have suffered simply because out dated techniques were suddenly frowned upon and excluded from search indexes.

Search Engine Market Share

There are hundreds of Search Engines currently scanning the internet and adding websites to their indexes, all of which are competing for their market share of Search Engine traffic.
As of early 2010, Google has 85.74% market share of all global searches. Their nearest competitor, Yahoo, has only 6.09% market share. Therefore, Indigo Web focuses our optimisation efforts based on Google’s industry leading standards.
Source: NetMarketShare, accessed March 2010, http://marketshare.hitslink.com.

Optimisation Techniques

Indigo Web employ a combination of on-page and off-page Search Optimisation techniques to enhance your website’s reputation and likelihood of ranking well.

On-Page SEO

Some of our on-page SEO techniques include:

• Keyword Research and Analysis
• Website building strategies
• Title and Meta Tag Optimisation
• Body Content Optimisation
• HTML / CSS Optimisation
• Internal URL Architecture
• Image optimisation
• Linking strategy

Off-page SEO

Some of our off-page SEO techniques include:

• Market and Competitor Analysis
• Search Engine Submission
• Directory Submissions
• Link Building
• Reciprocal Links / Link Exchanges (where appropriate)

Contact us to find out more about Search Optimisation.