A new Digital Home for It's a Bloke Thing
It's so typical for men to not talk about the important things. Relationships, emotions, health - that's for girls, right? Wrong! It's a Bloke Thing aims to tear down these barriers and get men talking about their health with their partners, families and friends.
This year, the luncheon raised over $1 million. With the Australian Prostate Cancer Foundation of Australia matching dollar for dollar, this makes It's a Bloke Thing the most successful fundraising daytime event in Australia.
We're very proud to have been involved in this wonderful project for such a worthy cause.
The event also received some national exposure on the Today Show with a touching story about two prostate cancer survivors in Brisbane. Click here to check out the story online >