The high level of customer service and support that we have received as a client of Indigo Web has been paramount to our ongoing success and growth. The introduction of an email marketing tool has allowed us to stay up to date with new technology, ideas and practices and has meant that we are able to maintain regular contact with our clients, thanks to Indigo Web’s innovative solutions.
Jamie Smith, Owner, JP Smith Recruitment & HR
Building and establishing your online presence is an excellent start, but people need to be able to find your website as well as the products and services you are offering.
There are a number of digital marketing strategies that can be explored in order to boost your online traffic and sales. Below are just a few of the areas that we focus on:
Search Engine Marketing (SEM)
Through organic and paid Search Engine Marketing strategies, we can help boost inbound traffic to your website. Search Engine Marketing, usually Pay-Per-Click (PPC) or display ads, utilises the ad programs offered by major search engines such as Google and Bing.
Google Adwords is a great platform we work with regularly to boost traffic to our clients' websites.
We find Search Engine Marketing offers a much higher return on investment (ROI) than organic SEO and offers an unprecedented consistency in the traffic it generates.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the art and science of increasing the visibility of your website to search engines using targeted keywords and phrases that are relevant to your business. As customers are becoming more and more search driven, it is more important than ever for websites to be optimised to capture this opportunity.
Unlike SEM, which focuses on paid opportunities, SEO focuses on optimising your website to help it appear higher in the free or 'organic' listings offered by search engines.
Electronic Direct Mail (eDM)
Electronic Direct Mail (eDM) includes both Email Marketing and SMS Marketing.
Email marketing provides you with a method for you to communicate with your customers via mass email. This provides you with a simple-to-use interface, which gives you the ability to frequently send email communications and provides lots of helpful data and information to evaluate your results.
Like emails, SMS Marketing can be an effective tool, but we advise clients to use it sparingly and only ever with the recipients' permission so as not to deter a potential customer.
Contact Indigo Web to discuss our range of other great tools available to help you enhance your reach to your customers.